Naguisa Corporate Identity
Sector: Fashion. Shoes design
Scope: Coporate identity design
Naguisa is a young brand created by Claudia Polo, industrial designer, and Pablo Izquierdo, architect. Both address the design of footwear with a philosophy of great respect for craft traditions in manufacturing and the use of natural materials. To start with the corporate identity design, a strategic workshop was done which allowed a deep understanding of Naguisa’s corporate culture, marked by sensitivity and attention to detail and framed by the natural environment of an old farmhouse at the foot of the mountain of Collserola (Barcelona), where Naguisa’s studio is located.
The challenge was to design a brand with a strong visual impact that worked as a container, a kind of window through which we could see the world of textures and colours of the materials used by Naguisa. This suggested starting with a neutral colour and creating both, an interchangeable colour palette, and the freedom to use their own textures and materials.