Guía del Ocio of Barcelona is one of the oldest guides of the city and is particularly noted for its complete list of restaurants, bars and entertainment. At the moment of the website redesign it was a weekly magazine and the challenge was not only generate a web presence but to take account of exchange content between web and print media. As the brand Guía del Ocio existed in Madrid, even though they were not connected each other, and it was confused for many users, as a solution, a new logo was proposed including “bcn” at the end and the tagline “la guía de Barcelona” (Barcelonas’ guide).