Go Mag

Sector: Publishing. Culture and independent music magazine

Scope: Complete redesign and art direction

Year: 2004-2013

Client: Go Mag

The brand Go Mag was born in 2001 and immediately won a place among the Spanish independent music and culture magazines becoming official media of festivals like Sonar and Benicàssim. In 2004 we conducted a first redesign, still in tabloid format, in which we organized information through a new grid, typefaces and colour scheme. The following year we did a complete redesign going to a format of 230x300mm and a high quality print. While improvements have been made later, this redesign has remained until the last issue published in May 2013.


Jamie Lidell photo: Sergi Fuster
AFX (Aphex Twin) photo and photomontage: Fabián Taranto
Modeselektor photo: Girgit Kaultuß
Basic Channel illustration: Fabián Taranto
Luomo photo: Meri Santos
Beastie Boys photo: Thomas Rabsch – illustration: Fabián Taranto
Matthew Dear photo: Meri Santos – illustration: Fabián Taranto
Portishead photo: Adam Faraday
Berlin Underground illustration: Term Shon
Deepchord photo: Meri Santos – concept: Fabián Taranto
My Bloody Valentine illustration: Fabián Taranto
Space Oddity illustration: Jacobo Carmona
The XX photo: Owen Richards
Joy Orbison photo: Will Bankhead
Flying Lotus photo: Timothy Saccenti
bRuna photo: Ignasi Piñol

Exhibition at Fnac Triangle (BCN), July 2009.
Photo by Meri Santos




Features of the identity created by Go Mag are the special reports that were published in many opportunities where the topics were emerging music styles at the time or music festivals, especially Sónar and Benicàssim. These supplements were an opportunity to work some concepts in depth and gave great freedom to experiment with a more expressive use of typography. Since the redesign completed in 2004, the CD music collection “Go Series” started to be published, implying annual collection designs. In the images on the left you can make a brief tour of these designs.