Sónar 2010 Report
Sector: Publishing. Independent music and culture magazine
Scope: Editorial design
Client: Go Mag
remember that on the last night of Sonar 2009 a ghost on horseback passed by my nose creating a kind of collective hallucination. As you might imagine, tiny ghosts would invade the image of Sónar 2010.
This year we decided to develop the concept in Go Mag in a more structural way. What happens to these spectra that some see and others swear never accept their existence? How could we generate the stress of knowing they are playing around while becoming visible only to some?